November 14th, 2009 | Posted in Portfolio, print | No Comments
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The challenge: Amid a tepid economy and a glut of competitors offering slashed prices and discount promotions, this women’s apparel retailer struggles to find a way to stay competitive while maintaining its edgy, upscale brand. The store’s priors are down almost 40%, and a sluggish summer season has left behind a mountain of inventory with three months still remaining until high tourist season. The company turns to Matt to create a cost-effective promotion to generate revenue and clear space for fall apparel arrivals.
The solution: Elevation 7 utilizes a method called Concept Clearancing to develop an inexpensive, energetic sale campaign for the retailer. Read more »
November 11th, 2009 | Posted in Portfolio, print | No Comments
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The challenge: This regional chain of neighborhood fitness centers has a strong target database of potential customers, but lacks a focused system to take advantage of the opportunity.
The solution: Matt devises an informational newsletter program, along with a direct mail campaign that features a strong call to action. Read more »
November 11th, 2009 | Posted in Portfolio, print | No Comments
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Four-color concert poster for Band of Horses, designed in Adobe Photoshop to promote the band’s Dec. 30-31 appearance in Atlanta.
November 11th, 2009 | Posted in Portfolio, print | No Comments
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Four-color concert poster for Wilco, designed in Adobe Illustrator to promote the band’s Feb. 16 appearance in Calgary.
November 10th, 2009 | Posted in Portfolio, web | No Comments
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The challenge: This busy photographer needs a portfolio website that’s easy to maintain, loads fast, and looks sophisticated.
The solution: Utilizing a lightweight javascript gallery and WordPress blog architecture, Matt designs a site that’s as user-friendly as it is elegant. Read more »
October 16th, 2009 | Posted in Portfolio, logo | No Comments
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The challenge: Marketing/publishing company features a business name that’s more ominous than alluring.
The solution: Blackdoor Ventures’ new logo utilizes a retro type treatment and a finish that says “moonlit drives and starry nights” to soften the hard edges of the company’s name.
October 16th, 2009 | Posted in Portfolio, web | No Comments
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The challenge: Create brand identity, website and SEO/traffic campaign for irreverent sports news/opinion blog.
The solution: Don’t let the campy design fool you — a focused and aggressive traffic campaign was devised for this start-up site. And it’s worked. Unique visitors averaged over 1,000 per day within three months of the site’s official launch. Read more »
October 16th, 2009 | Posted in Portfolio, logo | No Comments
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The challenge: Apparel retailer wants to open their own wholesale division, but lacks a clear visual direction for branding of its fledgling women’s and children’s lines.
The solution: Matt works closely with the company’s executive team to develop a look and message that fits with the company’s spirit and energy. Read more »
April 8th, 2009 | Posted in Blog, Uncategorized, design | No Comments
::: First off, our apologies for the delay between updates. It’s been a busy few months around here, so we’ve obviously been taking our own advice when it comes to finding opportunities in a sluggish market. Today’s tip — Get Focused — centers around the importance of efficiency when it comes to delivering results for clients. Read more »
December 13th, 2008 | Posted in Blog, Uncategorized, design | No Comments
::: When economic times are tough, it can be tempting for designers and creative folk to boo-hoo over the work that they’re missing out on. But in Part Two of our five-part series dedicated to shaking the doldrums of our dismal economy, we’ll show you instead how enterprising designers have found the proverbial silver lining in this financial free-for-all. Read more »
