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This versatile, retro-inspired logotype series was developed for Yesterday’s Clues, an advertising blog that focuses on industry history. Because of the site owners’ need to adapt the logo to different format for various promotional materials, the logo was designed in a broader variety of proportional specifications. Yesterday’s Clues can be viewed here.
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The challenge: Create an easy-to-manage website that can expand its content and scope as this start-up company expands its reach.
The solution: Matt develops a clean, sleek design for the site’s front end, and an administrator side that gives the company plenty of room to grow. Read more »
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Advertising/brand revitalization program for Kansas City restaurant group (copywriting and production).
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The challenge: Amid a tepid economy and a glut of competitors offering slashed prices and discount promotions, this women’s apparel retailer struggles to find a way to stay competitive while maintaining its edgy, upscale brand. The store’s priors are down almost 40%, and a sluggish summer season has left behind a mountain of inventory with three months still remaining until high tourist season. The company turns to Matt to create a cost-effective promotion to generate revenue and clear space for fall apparel arrivals.
The solution: Elevation 7 utilizes a method called Concept Clearancing to develop an inexpensive, energetic sale campaign for the retailer. Read more »
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The challenge: This regional chain of neighborhood fitness centers has a strong target database of potential customers, but lacks a focused system to take advantage of the opportunity.
The solution: Matt devises an informational newsletter program, along with a direct mail campaign that features a strong call to action. Read more »
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Four-color concert poster for Band of Horses, designed in Adobe Photoshop to promote the band’s Dec. 30-31 appearance in Atlanta.
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Four-color concert poster for Wilco, designed in Adobe Illustrator to promote the band’s Feb. 16 appearance in Calgary.
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The challenge: This busy photographer needs a portfolio website that’s easy to maintain, loads fast, and looks sophisticated.
The solution: Utilizing a lightweight javascript gallery and WordPress blog architecture, Matt designs a site that’s as user-friendly as it is elegant. Read more »
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The challenge: Marketing/publishing company features a business name that’s more ominous than alluring.
The solution: Blackdoor Ventures’ new logo utilizes a retro type treatment and a finish that says “moonlit drives and starry nights” to soften the hard edges of the company’s name.
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The challenge: Create brand identity, website and SEO/traffic campaign for irreverent sports news/opinion blog.
The solution: Don’t let the campy design fool you — a focused and aggressive traffic campaign was devised for this start-up site. And it’s worked. Unique visitors averaged over 1,000 per day within three months of the site’s official launch. Read more »
Ready for a fresh perspective? Then step over to our contact page or check out the information below.
239.634.5281
832.634.5287 (fax)
info@elevation-seven.com
