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The challenge: Amid a tepid economy and a glut of competitors offering slashed prices and discount promotions, this women’s apparel retailer struggles to find a way to stay competitive while maintaining its edgy, upscale brand. The store’s priors are down almost 40%, and a sluggish summer season has left behind a mountain of inventory with three months still remaining until high tourist season. The company turns to Matt to create a cost-effective promotion to generate revenue and clear space for fall apparel arrivals.
The solution: Elevation 7 utilizes a method called Concept Clearancing to develop an inexpensive, energetic sale campaign for the retailer. Read more »