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The Tough Get Going, Part II: Get smart(er)

December 13th, 2008 | Posted in Blog, Uncategorized, design | No Comments

::: When economic times are tough, it can be tempting for designers and creative folk to boo-hoo over the work that they’re missing out on. But in Part Two of our five-part series dedicated to shaking the doldrums of our dismal economy, we’ll show you instead how enterprising designers have found the proverbial silver lining in this financial free-for-all. Read more »

The Tough Get Going, Part I: Get personal

November 7th, 2008 | Posted in Blog, Uncategorized, design | No Comments

::: Anyone else find it curious that the only people left out there who seem to be debating whether or not the U.S. economy is “officially” in a recession are the talking heads on the TV networks? For the rest of us working stiffs, it’s pretty much a no-brainer. But it’s time to stop crying in your latte, stand up, do some jumping jacks, and read the first installment in our five-part series of business tips guaranteed to pump (clap) you up. Read more »

Yesterday’s Clues: Everything old is new again

September 29th, 2008 | Posted in Blog, Uncategorized | No Comments

::: Elevation 7 recently unveiled a new logo identity for Yesterday’s Clues, a fascinating weblog that showcases the history of advertising. A must-see for creative types, the site illustrates the value of core fundamentals in visual design. The products change, the technology changes, but the basic concepts endure: the importance of typography, the value of simplicity, and the significance of communicating your message clearly.

So you wanna be a design superstar?

September 10th, 2008 | Posted in Blog, Uncategorized | No Comments

::: Just stumbled across an interesting blog post by Brian Yerkes, a designer from our own backyard here in Southwest Florida. Yerkes shares his thoughts on breaking into the biz in an article entitled “Most Important Thing I Would Tell A Design Student”, offering seven helpful tips to fresh-faced designers looking to lose their floaties and dive into the deep end of the business. It’s a great read, and I’ll share my thoughts on his most important tip after the jump. Read more »

The politics of viral marketing

August 14th, 2008 | Posted in Blog, Uncategorized | No Comments

::: ‘Tis the season for political talk (and in the case of the cable news networks, non-stop political talk), so it only seems natural to get in on the act here. No, we’re not going to talk Obama vs. McCain. That’s been done to death. We’re going to talk about a much more fascinating race. We’re going to talk Tevis vs. Seigfreid. (click ‘read on’ for more) Read more »

Popeye’s powerful brand renovation

August 7th, 2008 | Posted in Blog, Uncategorized | No Comments

::: For those who question the value in freshening your brand identity from time to time, I humbly submit this overview of DJ Stout’s amazing overhaul of Popeye’s Chicken brand. It’s an outstanding example of how a brand can be revitalized from the ground up with an effective visual modification. Read more »

Reason No. 1,573,869 to love The Onion.

August 4th, 2008 | Posted in Blog, Uncategorized | 1 Comment

::: For those of you who thought the economic downturn was all subprime mortgages and soaring gas prices, The Onion blows the lid off a potential culprit in our lagging economy here.
::: To answer the bevy of e-mails I’ve gotten about the Photoshop brushes used in the main illustration, check out Jason Gaylor’s blog here. He is the grand poobah of brushes.

A couple thank-yous

July 26th, 2008 | Posted in Blog, Uncategorized | No Comments

Just wanted to give a couple of shout-outs today. The first goes to Nicolò Volpato, whose site provided some wonderful direction for our design. Check out Nicolò’s site here. The second goes to Southwest Florida real estate broker Jean Harvey, whose moral support and inspiration has been invaluable to us personally in helping us get our project off the ground. Check out Jean’s site here.

Welcome to Elevation 7

July 23rd, 2008 | Posted in Blog, Uncategorized | No Comments

Greetings, and welcome to the new blogosphere home for Elevation 7. Our goal for this site is not merely to create a platform to pimp our work (although we’re more than happy to do that), but to create an environment where designers and media pros can discuss issues, offer critiques/feedback, share tips, etc. Have a look around and leave a comment if the mood hits you. Thanks for checking us out!