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The challenge: Yoga Lounge celebrated a strong debut in mid-2006 and posted impressive revenue numbers through its first nine months of operation. The company’s concept (part yoga studio/part spa/part organic refreshment bar) was a hit with first-time clients, and the store’s future seemed bright. But by late 2007 the store’s revenues had dwindled, and the company limped through a disastrous tourist offseason. The store’s management team ponders wholesale changes to the company’s concept and business model before turning to Elevation 7. Read more »
