November 22nd, 2009 | Posted in Portfolio, web | No Comments
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The challenge: Yoga Lounge celebrated a strong debut in mid-2006 and posted impressive revenue numbers through its first nine months of operation. The company’s concept (part yoga studio/part spa/part organic refreshment bar) was a hit with first-time clients, and the store’s future seemed bright. But by late 2007 the store’s revenues had dwindled, and the company limped through a disastrous tourist offseason. The store’s management team ponders wholesale changes to the company’s concept and business model before turning to Elevation 7. Read more »
November 22nd, 2009 | Posted in Portfolio, print | No Comments
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Business card, letterhead and envelope system designed for Mercer Green, an upscale residential community located in Jackson, Miss. The identity system was developed as part of a larger brand development project for the home builder.
November 22nd, 2009 | Posted in Portfolio, logo | No Comments
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This versatile, retro-inspired logotype series was developed for Yesterday’s Clues, an advertising blog that focuses on industry history. Because of the site owners’ need to adapt the logo to different format for various promotional materials, the logo was designed in a broader variety of proportional specifications. Yesterday’s Clues can be viewed here.
November 17th, 2009 | Posted in Portfolio, web | No Comments
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The challenge: Create an easy-to-manage website that can expand its content and scope as this start-up company expands its reach.
The solution: Matt develops a clean, sleek design for the site’s front end, and an administrator side that gives the company plenty of room to grow. Read more »
November 15th, 2009 | Posted in Portfolio, print | No Comments
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Advertising/brand revitalization program for Kansas City restaurant group. Developed with Steve Hicks.
November 14th, 2009 | Posted in Portfolio, print | No Comments
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The challenge: Amid a tepid economy and a glut of competitors offering slashed prices and discount promotions, this women’s apparel retailer struggles to find a way to stay competitive while maintaining its edgy, upscale brand. The store’s priors are down almost 40%, and a sluggish summer season has left behind a mountain of inventory with three months still remaining until high tourist season. The company turns to Matt to create a cost-effective promotion to generate revenue and clear space for fall apparel arrivals.
The solution: Elevation 7 utilizes a method called Concept Clearancing to develop an inexpensive, energetic sale campaign for the retailer. Read more »
November 11th, 2009 | Posted in Portfolio, print | No Comments
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The challenge: This regional chain of neighborhood fitness centers has a strong target database of potential customers, but lacks a focused system to take advantage of the opportunity.
The solution: Matt devises an informational newsletter program, along with a direct mail campaign that features a strong call to action. Read more »
November 11th, 2009 | Posted in Portfolio, print | No Comments
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Four-color concert poster for Band of Horses, designed in Adobe Photoshop to promote the band’s Dec. 30-31 appearance in Atlanta.
November 11th, 2009 | Posted in Portfolio, print | No Comments
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Four-color concert poster for Wilco, designed in Adobe Illustrator to promote the band’s Feb. 16 appearance in Calgary.
November 10th, 2009 | Posted in Portfolio, web | No Comments
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The challenge: This busy photographer needs a portfolio website that’s easy to maintain, loads fast, and looks sophisticated.
The solution: Utilizing a lightweight javascript gallery and Wordpress blog architecture, Matt designs a site that’s as user-friendly as it is elegant. Read more »
