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The challenge: Apparel retailer wants to open their own wholesale division, but lacks a clear visual direction for branding of its fledgling women’s and children’s lines.

The solution: Matt works closely with the company’s executive team to develop a look and message that fits with the company’s spirit and energy. The resulting campaign combines a pastel color scheme with en energetic type treatment and the whimsical “Good, clean fun” slogan. The two-year-old wholesale division easily surpassed its first-year revenue projection, and second-year sales were 27% higher than projected goal.