Matt Tarr

Matt Tarr

digital creative leader

Who is this guy?

I'm an experienced creative leader with 15+ years of solution-oriented work executed across a broad spectrum of media platforms. I've spent the better part of the past decade refining my digital expertise, and providing leadership for a whole bunch of really talented people.

I love the challenge of combining the art and science behind digital creative; of exploring analytics and user behavior to develop customer solutions that drive results AND elevate a brand's visual presence.

Recent Work

Digital Art Director at

November 2010 - Present

I develop a wide variety of creative marketing assets (landing pages, homepages, e-marketing materials, motion experiences, responsive experiences, etc.) for women's fashion retailer, and provide leadership and project supervision for the five-person design/production team. I also create campaign strategy concepts and provide on-set studio art direction for both on-model and still life photo productions.

Creative Director/Principal at Elevation 7

July 2008 - November 2010

Principal owner and creative lead for full-service creative agency. Primary duties included development and execution of digital projects from concept through delivery, client strategy and campaign development, and day-to-day business management for four-person shop. Client roster included Chico's, White House Black Market and Soma.

Lead Creative Designer at Gannett

May 2003 - July 2008

Developed and coordinated visual elements for national media publisher. Supervised and executed large-scale creative projects in addition to primary duties as lead designer for daily content publications.

Visit my LinkedIn profile to view my full work history, recommendations and more.

Key Skills

  • - Creative Direction
  • - Leadership
  • - Campaign Strategy
  • - Branding
  • - Responsive Design
  • - Art/Photo Direction
  • - Social Media
  • - Digital Marketing
  • - Team-Building
  • - Presentations
  • - UX/UI
  • - HTML5/CSS3/CMS
  • - Adobe Creative Suite


University of Kansas

bachelor, 1992

political science/English (minor); Dean's List 1992

Southern Illinois University

second bachelor, 1995

mass communications/journalism; graduated magna cum laude